In the modern world based on e-commerce, the process of positioning, i.e. improving the position in the leading content search engine in Poland, Google, is particularly important. This process is well widespread and more and more entrepreneurs decide to implement it even before publishing their target website. However, it turns out that positioning can also apply to stationary stores and service outlets. In this case, however, the scope of activities is completely different from general SEO, so it is worth taking a closer look at them using practical examples. We’ve decided to ask our friend, a Seattle SEO expert about the meaning and role of SEO.
What is SEO?
SEO is about achieving the highest possible position in the Google search engine. Fresh websites without previous history in this search engine are at the very beginning of their existence completely invisible in SERP (Search Engine Results Page), therefore they are not able to achieve from this title and source any traffic. Many budding entrepreneurs then decide on a paid advertising campaign, based on display ads or sponsored articles, which generate a lot of traffic, but also not very sustained. SEO works on a completely different basis, but before we could talk about SEO itself, we need to be interested in SEO audit services first.
An internet user usually enters a specific and interesting phrase in the Google search box, e.g:
- men’s clothes cheap,
- railway timetable,
- car oils,
- and many others.
It is a very good idea to make sure that you have a good idea of the type of clothing you are going to buy and that you are going to be able to get the best out of it. Best Phoenix SEO agency points out – the point of positioning is to get a particular website practically to the very top of the results for a particular phrase and in this way to get a lot of free (organic) traffic, which is characterized by high conversion rate, i.e. possibility of making a purchase by the visitor.
The importance and advantages of positioning from the entrepreneur’s point of view
Many people who want to try their hand in the e-commerce industry wonder at the very beginning when choosing a CMS how much does a store on Skyshop cost. However, few also pay attention to the side costs, which can completely redefine the profitability of a given business, not thinking that any calculations are possible only after SEO audit services . However, it is worth knowing the advantages of SEO at the beginning, our guest, a seattle SEO expert lists the following:
- a significantly higher number of internet users visiting the website,
- better results in Google and thus better visibility,
- inspiring greater confidence,
- greater possibilities of further development,
- and many others.
As you can see – positioning pays off, and the price depends, among other things, on the scope of work of positioners and programmers or copywriters and the number of side tasks necessary to carry out. Contrary to what you may think, most interactive SEO agencies such as Best Phoenix SEO look much more favorably on the process of positioning a fresh website or one that has not been published yet. This also means a much lower final price. So is it worth setting up a store on Sky-Shop? Definitely yes, but it would be a good idea to contact an agency of your choice first and take advantage of SEO audit services before we go through the publishing process
Positioning of a stationary spa salon – how to start and what to remember?
Seattle SEO expert says – in the case of standard positioning the aim is to improve the position of the chosen website in national terms, so it is usually carried out in case of informational websites, online stores or portfolios that are not subject to regionalization. Local positioning has slightly different characteristics. In this case, a specific key phrase is combined with a city or region, such as:
- salon SPA Chicago,
- cheap salon SPA in New Orlean,
- salon SPA prices Seattle.
In this type of situation, an Internet user is usually a potential customer of a stationary point, so Google will present him already in the first results of the SPA salon in a selected location, both in the form of points on the Google map and in search results. It is worth opting for this type of action in the case of literally any stationary business. Modern customers usually look for a service or retail outlet in their city just by using a search engine, which is why it is so important to be found on it.
But first it is necessary to find a responsible SEO interactive agency – we’d like to recommend the best Phoenix SEO agency here, because they will be able to properly position your website. Don’t just go by price though, go by credentials. Agencies with many years of experience are usually very familiar with Google’s algorithm and, despite its secrecy, can meet most of its strict requirements.
main photo: Christin Hume/unsplash.com
Local SEO is actually a bit different from standard positioning. As you said, keywords containing the name of the city or region play a huge role here. During local SEO, the user to whom we want to reach with our offer changes. The recipient is a person from our area who will want to visit the stationary store. Such people very often use Google My Business, so it is worth updating your profile. This way, you will ensure that users will find you and make a purchase from your store.