If you own or run a business, you’ve likely put time and effort into making your business Google-friendly to have the best chance of showing up in Google searches and on Google Maps. But what about your website? How much time have you spent making sure that it’s Google-friendly?
The Importance of Keywords
When trying to make your website more visible to potential customers, one of the most important things to focus on is your use of keywords. Keywords are the words and phrases people type into search engines when looking for products or services like yours. If you want your website to show up in those search results, you need to use the right keywords throughout your site.
Optimizing your Title Tag
Optimizing your title tag is one of the most important aspects of on-page SEO. The title tag is what appears in the search engine results pages (SERPs) as the clickable link to your website. It should be clear, concise, and contain keywords that accurately describe what your page is about. A local SEO company can provide you with an online site audit and ensure you have optimized this for local users.
Optimizing your Meta Description
If you want your website to appear in search engine results pages (SERPs), you need to ensure it’s optimized for search engines. One way to do this is by optimizing your meta description. A meta description summarizes the page below the site URL on SERPs. It should be concise and compelling enough to entice searchers to click through and visit your site. Visit https://www.icea-group.ca/quebec-seo/ for more information from the world of SEO.
Managing your Image Tags
The images on your website are crucial to search engine optimization. Google can’t read images, so you need to be sure to use proper image tags to help them understand what your images are about. The main thing to remember is that the image’s title should match the page or post it’s found on and have a description. If you have other images in the same gallery, include those as well and if they’re different sizes than others, make sure they’re labeled accordingly with height and width attributes in their HTML tag.
Coding for User Experience
Good website design isn’t just about making a site that looks good. It’s also about making a site easy to use and navigate. That’s where coding for user experience comes in. Coding tells the computer how the site should look, act, and respond when users interact with it. Coding for user experience aims to create an environment where people can easily find what they are looking for without getting lost or confused.
Coding for SEO
You might think that coding is only for developers, but coding is important if you want your website to be visible to search engines like Google. Hiring a developer or building the code yourself can help SEO by telling the crawlers what kind of content to expect on the page and when it should appear. Coding for SEO can also help you with other elements like keyword density, which is how often a word appears on a page in relation to other words on the same page.
Google is constantly changing its algorithms, making it difficult to keep up with the latest SEO trends. However, following the tips in this blog post, you can ensure that your website is as search engine friendly as possible. You will want to repeat these steps every few months or when a major change happens on Google’s end. Good luck!