If you’re in the business of digital marketing, then it’s likely that you know about search engine optimization and positioning processes. However, do you know how it can help your business if you want to expand your market to countries outside of your own? Are you aware of the challenges that come with international SEO? And are you familiar with the tips and tricks that will make it easier to manage this type of online marketing campaign? Let’s find out!
Global SEO introduction
International search engine optimization is the process of international search engine optimization. The goal is to help a website rank well in other countries’ search engines without having any rankings or traffic from those countries. It has seen major growth in the past few years because of increased globalization and more people going online. A lot of new companies are realizing they can sell their products internationally by reaching out to these new markets. Companies who want to succeed internationally need to optimize their sites for local audiences, as well as global ones.
Why should you work internationally?
First of all, it drives web traffic, increases sales, and builds your brand as an expert. But it’s also tough work that takes time and resources. It helps increase in sales by adding a new language interface or learning more about culture and customer preferences in that country. International SEO improves business visibility, and help to reach out more people in different locations.
How to start and not fail?
Are you looking for international search for your website? Today, more and more businesses are expanding globally. Localizing your business can be a great way to expand your customer base. However, it’s not as easy as switching out the content on your website, there is a lot of behind-the-scenes technicalities that need to be sorted before you can start up a marketing campaign in other countries.
The one of the challenges that come up often is using language-specific versions of your website content. But if you’re not bilingual in English and your chosen country’s language, what do you do? The answer is to find someone who is bilingual who can act as a translator between both languages. This can be an expensive process and may take more time than you want to spend on your business. You also have translations for images, videos, and any other media that needs translation.
Step 1: What is your current position in ranking?
The first step is to identify your international position in search rankings. You can use the Google Analytics tool to narrow down the results by language and country. To find out where your content is visible in other languages, go to your user panel and click on “Audience”.
Step 2: Who are you competing with?
You are not the first person to use international SEO to help the website, so before you start working on the website, it is important to find out what your competitors are doing. Site Explorer Ahrefs is a helpful tool to have around. With this, you can study your organic traffic (checking your competitors’ keywords), analyze their backlinks (the links from their websites to yours), and investigate their paid traffic (checking what ads they are using, where they’re directing traffic).
Step 3: Choose the country
It’s a common misconception that international traffic will translate your content, as it will be in their language. The reality is that most international traffic won’t translate your content as it will be in their native language. It is imperative that your site is set up to handle this before you do anything else.
Each country has a different culture, so you have to decide which one you’d like to conquer first. The conquest of the world must, however, begin with a narrowing down of your niche. Using machine learning, Google is now better able to understand nuanced differences in each country’s web culture, making geo-targeting for search engine optimization more important than ever.
Step 4: Find your global keywords
In the process of conducting basic analysis, you can start compiling your own database of keywords and phrases. Keep in mind that search engines position your website based on these terms. You want to provide high-quality, original content to your audience. Matching the language to the users, especially those from other countries, can be very challenging.
Step 5: Build trust through domain
When you’re setting up a global SEO strategy, make sure you change the URL structure for each country so that the search engine knows to load the page regardless of where it’s hosted. For example, when creating your website, be sure to get the correct domain name. If you plan to attract international visitors, be sure to have both a .com site and then duplicate it on another site. Ask SEO services Auckland for professional help.
As this blog post has hopefully shown, international SEO is not only challenging but also necessary. Keep these points in mind as you work on your next campaign and the search engine will give you all the power you need to make an impact in global markets. With that being said, we hope you found this guide helpful!
Main photo: Đức Trịnh/unsplash.com