There are thousands of online businesses that have benefitted from the success of their Shopify store by achieving high rankings in Google search results. But how do they do it? Search Engine Optimization can be an intimidating topic, but it’s also a very profitable one if you know what you’re doing. The following tips will help you get your Shopify store to the top of Google search results by using SEO technical strategies.
A few words about the Shopify platform
Shopify is a platform for businesses of all sizes to create an online store. It offers users a customizable platform, an easy-to-use checkout process, and a wide range of features. Plus, it’s optimized for search engine optimization, which means that your store has a good chance of ranking high in Google search results. If you have a beauty blog or other e-commerce website, this might be a great solution for you.
What is technical SEO?
This is the process of optimizing your website for Google’s search algorithm. By improving your technical SEO, you can increase your chances of ranking higher in search results and getting more organic traffic. These are activities interfering with the website architecture that will affect how the site is understood by Google robots. Why is it so important? Since it allows the page to be indexed correctly, we have a chance to be higher in the ranking, and our website is easier to use.
If you want your store to rank higher in Google search results, you need to optimize it for SEO for Shopify. That means using the right keywords, optimizing your website’s title and description, and creating quality content. Plus, make sure your website is mobile-friendly and fast-loading. By following these tips, you can help your Shopify store get to the top of Google search results.
First step: on-page optimization
Think like a customer. First, you need to find out who will be using your online store. Take into account the gender, age, place of residence, education, work, problems, interests and needs of your potential clients.
In the case of online stores, we are dealing with a wide range of products or services. To make it easier for buyers to navigate through the website and find the materials they are interested in, make sure you divide them into categories (and subcategories). For this purpose, you will need a breadcrumbs menu. Thanks to it, the user is able to determine his location on the page, and search engine robots receive a clear signal about the structure of the site, which speeds up its indexing.
Images and videos are the absolute minimum in the world of e-commerce. You need to present the product you offer as best as possible. So choose high-quality multimedia, the possibility of close-ups on details and a video showing the product in a 3D version.Unfortunately, photos alone are not enough. First of all, customers are looking for information – it is this information that predominates about the purchase. Title, description, payment method, delivery methods, etc.
You need to make sure it’s optimized for both desktop and mobile so that when someone searches for beauty products they will find your site at the top of their list. It’s also important to keep your content up-to-date. It is worth using phrases that encourage you to take a given action, e.g. click or make a purchase. The shorter the call, the better, but it must speak primarily in the language of benefits.
Second step: off-page optimization
One way to improve your off-page optimization is by guest blogging on other beauty blogs. This will help you get your name and your store’s URL out there, as well as give you some backlinks. Make sure to post high-quality content that will leave a good impression of your brand. In addition, be active on social media and in forums related to beauty and fashion. This will help you build up a reputation as an expert in your field, which can lead to more traffic for your store. Finally, it is important to pay attention to technical optimization because this type of SEO takes time and patience.
As a Shopify store owner, you want your store to be easily found by potential customers. After all, what good is having a great product if no one knows about it? Technical SEO is the process of optimizing your website for Google’s search algorithm. By doing things like improving your site’s speed and making sure your titles and descriptions are keyword-rich, you can make sure your store appears as high up in search results as possible.
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